Free social media calendar 2024 UK edit - hyacinths in pots, some gardening tools and a watering can on a cream shed shelf.

Social media calendar 2024 UK edit

Want some inspiration for what to write for social media or in your blog? Check out my 2024 list of dates and events for the UK market.

Brimful of ideas

I write social media posts in advance for clients, so created this social media calendar to help spark ideas tailored to their sector.

An event can be the ‘hook’ to hang a blog post off, share on Facebook, inspire an Instagram story or a TikTok.

Key to sectors

Certain times of the year are vital to certain sectors:

  • wedding 👸 – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
  • travel 🌍 – hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
  • sporting 🏆 – sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
  • gifts 🎁 – manufacturers, artisans, craft workers
  • food and drink 🍎 – restaurants, bakers, foodies, food festival organisers

Month-by-month for 2024

Here are all the traditional dates, plus a few curve balls to get you thinking.

January 2024

1 Jan – New Year resolutions – especially for 🏆 – “I will get fit!” and 🌍 – “I will travel there!”

after: with New Year proposals quite a few 👸 brides and grooms-to-be will be eager to plan their weddings.

25 Jan – Burns Night: 🍎

February 2024

14 Feb – Valentines Day before: 👸 🍎 and after: hopefully some keen brides/grooms-to-be who said yes to that romantic proposal.

March 2024

1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu? 🍎

10 Mar – Mothering Sunday (UK) 🎁 🍎 – disorganised offspring will thank you for a heads-up…

10 Mar – The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?

17 Mar – St Patrick’s Day: patron saint of Ireland. Have you themed a shop window or menu? 🍎

April 2023

1 Apr – Easter Monday 🎁🍎

1 Apr – April Fool’s Day: social media is supposed to be light-hearted, so have some fun!

10 Apr – Golfer’s Day 🌍

23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? It’s also Shakespeare’s birthday, so what about a quote? 🍎

25 Apr – World Penguin Day

May 2024

6 May – May Bank Holiday Monday

21 – 25 May – Chelsea Flower Show: 👸 or if you have a key product colour, you could tie it in with new flowers. Keep an eye out for new plant names too!

27 May – Spring Bank Holiday Monday

June 2024

18 – 22 Jun – Royal Ascot: 👸 for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.

16 Jun – Father’s Day (UK) 🎁🍎

21 Jun – Summer Solstice – the longest day of the year.

26 – 30 Jun – Glastonbury: 🍎 have you some festival-themed dishes or drinks?

July 2024

1 – 14 Jul – Wimbledon Obviously 🏆 but 🍎 – have you any strawberry-themed dishes or cocktails

4 Jul – American Independence Day: 🌍 after all, social media is international.

10 Jul – Teddy Bear’s Picnic Day

End of school terms: Could your product be the perfect 🎁 for teacher?

August 2024

1 Aug – Yorkshire Day: Have you themed a shop window or menu?

All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage. 🏆🍎

26 Aug – August Bank Holiday Monday (for England and Wales)

September 2024

Back to school Also lots of adults decide to sign up for night classes or new activities: 🏆

19 Sept – International Talk Like A Pirate Day

October 2024

31 Oct – Halloween: Have you themed a shop window or menu? 🍎 Can you offer a gruesomely-named cocktail for the occasion?

November 2024

Christmas presents: 🎁

11 Nov – Remembrance Day

30 Nov – St Andrew’s Day: patron saint of Scotland. 🍎 Have you themed a shop window or menu?

December 2024

Your own 2024 awards – take stock as to what you’ve achieved or learnt this year.

25 Dec: Christmas 🎁

Boxing Day onwards: key period for people to book 🌍

The next step

Now download my free social media calendar 2024 UK edit and fill it in!

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UK social media calendar for 2024 - one page A4 (PDF)
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How to tailor your social media calendar 2024 UK edit

Social media calendar ideas screenshot
Example of an Ink Gardener Social media calendar

Every business or organisation is different. Other key dates could include:

  • Awareness days for related causes or charities
  • Your business anniversary
  • A birthday of a key product or service
  • A birthday of someone you admire – like an author or business leader. Why not send your regards through social media?

What’s your key message or sale to drive that month?

If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.

What’s your ideal time period for orders?

If you’ve an online shop, you can post up to a few days before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.

Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.

The power to time travel

The times your customers may be at their most approachable may not always be in sync with your business. For example, if you grow flowers for weddings, chances are your nursery isn’t exactly blooming on Valentine’s Day.

But you can still post! How about “Congrats to all the new brides and grooms created today” with an image of your flowers?

Another technique is “Just sorting through some photos and found these great ones from a wedding last June”. Or join in #ThrowbackThursday with a memory.

Here’s a fantastic example by one of my clients during a summer heatwave:

Even more ideas – may include unicorns

For a colourful rainbow of prompts, check out Social Media Content Ideas by Mobile Monkey.

About the author

Helen Reynolds is a freelance UK copywriter who runs Ink Gardener Copywriting. With 25+ years writing for digital platforms, she can create tailored social media content and targeted blogs to pop into your feeds.