Boost business with a blog ghostwriter

Psst… Want to know a secret?

Google robots don’t distinguish between a web page and blog. This means online articles can highlight niche elements of your business that don’t fit anywhere else.

If your website is your online ‘house’, then blogs are like mini marquees. They can offer advice while subtly promoting your products or services. And you can get a blog ghostwriter – like me – to write them for you.

“How can we highlight new products?”

“We want to link to our own articles on social media to boost our reputation.”

“Our main competitor produces blogs, but we don’t have the time!”

Something conversational but professional, full of bullet points, questions and headers always goes down well.

Luckily this is my writing style too!

Added bonus

After 25+ years working on the web, I know a thing or two about SEO (Search Engine Optimisation). My blogs are brimming with pointers designed to appeal to Google robots as well as customers.

Many of my blogs fall under a NDA (non-disclosure agreement). But here are some I can share:

• Top 5 best things to do in the Lake District when it rains with dogs
• Smart ways to make the most of your porch
• Halloween bouquets to make your spine tingle

Who can benefit from strategic blogging?

Any organisation, from small businesses to international corporations, charities to public sector.

Is a blog the same as a sales page?

No. A blog is a more general article, usually answering a ‘How? What? Why?’ question. But if you offer useful information, you ‘earn’ the right to subtly sell to the reader by mentioning your product or service.

Where does the word ‘blog’ come from?

Way back when, a sea captain would write a log – or diary entry – of the day’s events. In the 1990s, people started writing web logs. This term was condensed into ‘blog’. But there are other theories about blog origins too.

Why should we hire you as our ghostwriter?

• I’ve worked on websites since 1997. So I’ve a pretty good idea what works, and what doesn’t.
• I’m a graduate of a nine week intensive course called The Recipe For SEO Success run by Australia’s top copywriter.
• I went freelance in 2014, writing countless blogs for clients.
• I’ve a degree in English from Cambridge University and am writing a novel, so am a wordsmith through and through. Find out more in About.

Why do the prices vary?

Because every sector is different. Writing for heritage, hospitality, horticulture or wellbeing is very different to more legally-specific industries. Some topics may also need extra time.

Why should we hire a blog ghostwriter rather than use AI?

It’s the difference between home-cooked lasagne and a microwave meal. Or a massage machine and a masseuse. Yes, AI can produce a bland ‘meh’ blog, but are you a bland ‘meh’ business?

You will still have to research your SEO. Plus fact-check everything it produces.

This is because AI can hallucinate. In a couple of tests I ran, it made up a Lake District cave, and said compost causes cancer! Plus ChatGPT can only draw from information relevant up to 2021.

This sounds great! Can we have 200 blogs please?

I love your enthusiasm! But Google robots only have a limited time to explore your website. So why don’t we discuss fewer quality blogs that fit your business strategy rather than hundreds?

We’re OK with writing blogs, but our SEO is letting us down. Can you help?

Absolutely. I offer:

• training and workshops
• SEO overhaul for blogs package where I revamp one of your blogs, and explain how I did it.

Do the prices include VAT?

Yes, all my prices include VAT.

What’s the next step?

Just call me, Helen Reynolds, on 07929 948 743 or email to see if I’d be a good fit as your blog ghostwriter.