Growing your digital audience
Get high-converting web strategy and SEO / GEO content to appeal to humans and search robots alike.
Blooming good content for your business
Get more customers using an expert who has helped everyone from candlemakers to cathedrals
Putting words to work
Do you need web content to attract customers, Google and AI search bots?
Want to know the quick fixes in a website MOT? Or what ‘SEO recipe’ to use?
Practical training to DIY your digital presence?
I’m an experienced SEO copywriter and web strategist. Based in York, I help clients across Yorkshire and the UK.
Who I help
Everyone from holiday cottage owners to cathedral deans.
Take a look at what my clients say.
Web content that wows
Get fresh, original, strategic content to attract AI search bots and customers alike:
Get my secret SEO / AEO recipe
You wrote your article. But will it catch the eye of ChatGPT?
Bespoke blogs
It’s amazing how far a niche blog can get you!
Quick wins
A no-nonsense report on what to fix and improve:
DIY training
Learn shortcuts for creating and managing your digital shop windows:
A safe pair of hands
Falling behind on your website launch/migration? Draft in an expert ‘temp’:
Helen delivered exactly what we wanted
“Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.”
Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country
Sterling work
“Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”
Richard Payne, Communications Manager for Yorkshire Dales National Park Authority
Expert and down to earth support from Helen
“After a thorough chat to find out about my brand and target audiences Helen researched competitor websites and the wider industry. She then provided fresh website copy, plus training in writing for the web.
I’ve been thrilled with the positive impact from working with Helen. Enquiries have definitely become more targeted to my key areas of work.”
Olivia Brabbs, commercial photographer at Olivia Brabbs Photography
Helen drills down into the SEO technical detail
“Helen’s SEO insights are incredible. She really drills down into the technical detail and provides sound reasons for how and why her recommendations will work.
Helen has helped me maintain my own writing style while working with the search engine robots to increase my work’s impact.”
Sally Duffin, nutritionist, writer and keynote speaker of Nutrition in York commenting on my SEO mini overhaul service
Amazing social media content
“The posts you’ve provided are as amazing as always, no changes from me. I wanted to let you know two of the posts you wrote performed the best across Facebook and Instagram last month, in comparison to the in-house content. So really great work there.”
Feedback from Senior Account Manager at a London-based agency (NDA applies)
“Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.”
Lucy Adlington, New York Times bestselling author
25+ years of digital experience
I’ve worked on websites since 1997. So I know what works, and what doesn’t.
My story
I’ve always loved words, and have an English degree from Cambridge University. I was the first ever ecommerce web editor for a holiday firm at Gatwick. I then spent a decade leading the digital presence of the Lake District National Park. In 2014, I returned to the drier climes of North Yorkshire to go freelance.
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