Web content to attract humans and Google

Hire an experienced SEO web content writer

Need content – as in headers and paragraphs – to pack a punch for your brand-new website? Or to fit within an existing design? I’ve been writing for the web since 1997, so know what works.

What happens

1. Chat

Unlike other copywriters, I won’t ask you to fill in a detailed questionnaire. Instead we’ll have a chat about your business. This can be by phone, in person or by video call.

Questions include:

• What do you want the website to do – drive more sales? Raise awareness?
• Who are your ideal customers?
• Compared to your competitors, what are your unique selling points?
• Which companies do you love or aspire to be like?

Even if you don’t think you know the answers, I promise to tease them out as we chat.

2. Research

After our chat, I’ll check out:

• Your current website, digital presence such as online reviews and social media posts or documents
• Your competition
• What your ideal customers are searching for on Google

3. Write

I’ll write and you’ll get:

• A first draft of your web content as a Microsoft Word document
• SEO web content elements for your web developer, such as metadata
• The chance to feedback on the first draft by typing quick notes in a different colour – no Tracked Changes involved!
• The final draft

What my clients say

“Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She understands what Google likes versus what humans like and marries the two seamlessly.“

– Ally Taylor, Movewell Fitness

Digging down

Frequently asked questions

Is it the case of the more web pages, the better?

No. Google robots only have a limited amount of time to spend on each website. So quality is better than quantity.

Will we have to redesign our website to fit in your content? (Please say no!)

No, there’s no need to throw the baby out with the bath water! I’ve lots of experience fitting web content into existing designs..

Can you turn blogs into social media posts for us?

Yes, I offer social media content packages where I repurpose your blog, adding emojis and hashtags.

Or if you opt for my All-inclusive blog package, three social media posts are included.

How do you keep up to date with all the Google changes?

By reading a lot of articles, going to conferences and following SEO experts on social media. I’m also a graduate of The Recipe for SEO Success, run by Australia’s leading copywriter Kate Toon. I’ve lifetime access to this intense nine-week remote learning course, including email updates about SEO.

Have you examples of previous projects?

Yes. My Portfolio page includes testimonials and case studies. As websites are always evolving, I take screenshots on launch day of the content I’ve written.

Can you train us in SEO basics?

Yes. I can show you how to ‘get by in Google’, either through my SEO seeds for blogs service or a training session.

Can we use the content you create elsewhere?

Absolutely! After the copyright transfer has happened after final payment and sign-off, the content belongs to you. Clients re-use their web content for:

• Social media posts
• Pitches and proposals
• Leaflets and flyers
• Adverts
• Background information for journalists and trade fair directories

This saves you time and money, plus means your communications will be consistent.

Can we use you as a supplier in a grant?

Yes. I was an approved supplier for the City of York Council’s Business Growth Voucher Scheme in 2022. I also spent a decade working for the Lake District National Park Authority, so know about dealing with red tape!

Do your prices include VAT?

Yes, all my prices include VAT.

Are your services tax deductible?

Yes, my services qualify as a business expense, which you can off-set against your profits.