Wondering what it’s like to hire a copywriter for web and social media?


Wondering what it’s like to hire a copywriter for web and social media?

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Lovely words from happy clients

Since 2014, I’ve helped more than 100 businesses and organisations thrive online. Check out what my past clients think:

Amber Stubbings, marketing executive

Helen brings the brief to life

“I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly.

Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.”

Amber Stubbings, senior marketing agency executive

Charlie Kirkpatrick, photographer

After Helen’s workshop, I’ve gone from 60th to 2nd in Google in four days!

“Wow, Helen’s advice was absolutely golden:
After her workshop, I have gone from no 60 on Google in my niche to no.2 and it has only been 4 days!

Helen made everything so simple and gave actionable activities that I came away with and loads of options to try. It’s so empowering to know a few simple changes have made my website SEO improve so quickly.”

Charlie Kirkpatrick, Kirkpatrick Photography

Ben Porter, York Creatives founder

Delivered an excellent SEO workshop

“Helen delivered an excellent workshop on all things SEO, which really helped me and my peers improve our digital presence!”

Ben Porter, founder of York Creatives

Isobel Star Winterson - interior designer

Simple to understand steps to optimise SEO

“Helen really knows her stuff, showing me how to power my blog posts and optimise their SEO. She outlined simple to understand steps, providing a roadmap that I can apply to existing and future blog posts.

Helen added personalised tips based on my writing style and existing content. Her professional, friendly and positive approach is the cherry on top!”

Isobel Star Winterson, interior designer

Laura Cotter, engineer

Helen brought marketing clarity to my new website content

“It’s always a pleasure to work with a professional in their field of expertise, especially when the subject is not within your own skill set. Helen steered me through the creation of my new website content with ease and care and brought marketing clarity to my skills and expertise (especially through my cringe moments of selling myself!)

As an engineer, words are not always my forte so I’ll keep it simple: use Ink Gardener, you’ll be happy with the results!”

Laura CotterBStreamlined

Laura Fawcett, personal stylist and make-up artist

Helen explains SEO in the most ‘non techy’ way

“After a significant drop in rankings on Google I was struggling to get my website higher after making some SEO tweaks myself (huge error!) I booked an Hour with the Head Ink Gardener package and Helen made me feel a lot calmer.

She armed me with step by step guidance on how we could resolve the issue and explained it in the most ‘non techy’ way possible. I was then able to work on the SEO myself again. The next morning my ranking was back up to second spot. Without Helen I would have still been completely lost – thank you so much.”

Laura Fawcett, personal stylist and make up artist

Katrina Shamel, Manager at Dawnay Estates

Helen is objective and professional

“Helen has worked on all the Dawnay Estates business websites with brilliant results. She is so objective and professional. Helen is practical, succinct and knows her SEOs from her ICOs!”

Katrina Shamel, The Dawnay Estates

Tasha King - Valkyrie Cakes

Helen provided incredibly easy to understand information

“I cannot thank Helen enough for her help with the copywriting and SEO features on my website. Although she was in high demand, I felt like her only client!

Deadlines were met, and the information provided was incredibly easy to understand. I’m so pleased with the work Helen provided, and how helpful she was.

Tasha King, Valkyrie Cakes


An invaluable social media ‘power hour’

“My social media ‘power hour’ with Helen was invaluable. She had a clear understanding of my aims and objectives and we managed to cover a multitude of topics. Helen’s expertise is second to none and her approach is measured, practical and supportive.

Helen is an enthusiastic advocate for businesses. If you’re looking for either social media or creative copywriting support then I wouldn’t hesitate to recommend her – she’s ‘blooming brilliant’.”

Jo Leatham, Public relations expert

Richard Payne

Sterling work

“Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”

Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

Olivia Brabbs, photographer

Expert and down to earth support from Helen

“After a thorough chat to find out about my brand and target audiences Helen researched competitor websites and the wider industry. She then provided fresh website copy, plus training in writing for the web.

I’ve been thrilled with the positive impact from working with Helen. Enquiries have definitely become more targeted to my key areas of work.”

Olivia Brabbs, commercial photographer at Olivia Brabbs Photography

Graeme and Karen Spurr of Picnic Wicker

A website that truly reflects our aims

“From concept, through copy writing to site build and go live we have received incredible advice and support leading to a website that truly reflects the aims of our company.

It is so nice to have a group of advisers in such an important area of our business who get us and what we are trying to achieve.”

Lisa Graeme and Karen Spurr, Picnic Wicker founders commenting on the team behind their website

David Steel, The Dawnay Estates

Very worthwhile

“I highly recommend Helen’s services. Her MOT work with two of our websites has been very worthwhile.”

David Steel, The Dawnay Estates

Sally Duffin, SEO article rewriting training client

Helen drills down into the SEO technical detail

“Helen’s SEO insights are incredible. She really drills down into the technical detail and provides sound reasons for how and why her recommendations will work.

Helen has helped me maintain my own writing style while working with the search engine robots to increase my work’s impact.”

Sally Duffin, nutritionist, writer and keynote speaker of Nutrition in York commenting on my SEO seeds for blogs service

Tom Chadwin

Helen completely understood the brief, excelled and exceeded

“Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded.

We couldn’t be happier with the results, and would not hesitate to contract her again or to recommend her to others.”

Tom Chadwin, ICT Manager, Northumberland National Park

Iskandar إسكندر bin Sharazuddin

Helen expertly teased out what really mattered

“Helen was integral in helping to write professional copy for our website. She also helped refine our overall online identity. Helen’s approach is sensitive, friendly, and rigorous. Her ability to capture the essence of an online identity succinctly and with great effect is brilliant.

Helen expertly teased out what really mattered, drilling down into our company ethos and objectives. This led to us having a greater clarity about Ellandar Productions”.

Iskandar إسكندر bin Sharazuddin, Co-Artistic Director and Producer of theatre company Ellandar Productions

C.F. Barrington - author of The Pantheon series

Helen taught this luddite about social media

“Thank you to fellow writer Helen Reynolds, who taught this luddite about social media and all things digital.”

C.F. Barrington, author of the Pantheon series of books, starting with The Wolf Mile – C.F. Barrington – Be True To The Game

Emma Smailes, FSB

Helen’s bespoke training course really addressed the needs of the attendees

“Helen was great to work with. She delivered a bespoke training course that covered multiple job roles and platforms and really addressed the needs of the attendees.”

Emma Smailes, Regional Development Manager – North for Federation of Small Businesses (FSB)

Hire a copywriter testimonial - anonymous

Amazing social media content

“The posts you’ve provided are as amazing as always, no changes from me. I wanted to let you know two of the posts you wrote performed the best across Facebook and Instagram last month, in comparison to the in-house content. So really great work there.”

Feedback from Senior Account Manager at a London-based agency (NDA applies)

Douglas Chalmers

Helen’s work has made a significant difference

“We have all been so pleased with your output, and with your wider contributions to our use of social media. Your work has continued to make a significant difference to our profile.”

Douglas Chalmers, Chief Executive of the charity Friends of The Lake District

Ally Taylor

Helen has such an eye for detail

“Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing.

She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.”

Ally Taylor, founder of MoveWell Fitness

Emily Balmer, audiologist

Helen made the web copy process simple and enjoyable

“When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO.

Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.”

Emily Balmer, Director of The Hearing Suite

Hannah Lindup - Marketing and Communications Offier

Helen was incredibly engaging and enthusiastic

“Helen boiled down what could be quite complicated into concepts that were simple to understand.  She was also happy for us to go off-topic and talk about things specific to our business.

We’re looking forward to putting all the hints and tips into practice!”

Hannah Lindup, Marketing and Communications Officer at Veritau – on Copywriting and SEO basics training

Dorinda Wolfe Murray

Helen was amazing

“You have been amazing and it has been very, very much appreciated.

Who’d have thought you would ever get me to tweet? Miracles happen.”

Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity

Peter Dickinson

The work Helen produced has increased visitor numbers and raised enquiry levels

“Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended.”

Peter Dickinson, Business Growth Specialist

Caroline Clark

I’ve been contacted by The Times and even TV producers as a result of Helen’s work

“Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs and how to use social media with greater confidence.

I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.”

Caroline Clark of Pet Education and Training

Matthew Dent

We’ve seen an increase in online enquiries, cross-sells and up-sells because of Helen’s work

“Helen rewrote our product descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website’s appearance and performance. We’ve already seen an increase in online enquiries, cross-sells and up-sells.”

Matthew Dent, owner of Fertile Fibre

David and Sue Lusted

Thank you so much for your time and diligence

“Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion.”

David and Sue Lusted, owners of Dalegarth Holiday Cottages in the Yorkshire Dales

Claire Potter

Helen translated our industry jargon to ‘normal’ speak

“If you need an expert eye to make your web content attractive and drive traffic this lady is your go-to guru.

We found Helen to be trustworthy, effective, prompt and internet savvy. She translated our industry jargon to ‘normal’ speak with a high level of attention to detail – and of course grammar! We cannot thank and recommend her enough.”

Claire Potter, F.A. Stockill and Son Funeral Directors

Helen Evans

Helen’s website MOT was exactly what I was looking for

“I certainly don’t want to start again with the website if it can be improved to include your suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!”

Helen Evans, Connect North Yorkshire

Michelle Hughes, linocut artist

My online shop is reaping the benefits

“Need a cost effective way to improve your website? Helen’s website MOT has helped me tremendously. My online shop is certainly reaping the benefits since I made all the changes. It’s definitely improved my ranking.”

Michelle Hughes, linocut artist at Michelle Hughes Design

Jackie Black

Truly impressed by Helen’s work

“I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.”

Jackie Black, CEO of Digital Business Communications

Case studies

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