Social media calendar 2025 UK
Want some inspiration for what to write for social media or in your blog? Check out my 2025 list of dates and events for the UK market.
Brimful of ideas
Writing social media posts in advance is a service I provide to businesses and organisations. I created this social media calendar to help spark ideas.
An event is the perfect ‘hook’ on which to hang a blog article, a social media post, inspire an Instagram story or a TikTok.
Key to sectors
- wedding πΈ – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
- travel π – hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
- sporting π – sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
- gifts π – manufacturers, artisans, craft workers
- food and drink π – restaurants, bakers, foodies, food festival organisers
Month-by-month for 2025
Here are all the traditional dates, plus a few curve balls to get you thinking.
January 2025
1 Jan – New Year resolutions – especially for π – “I will get fit!” and π – “I will travel there!”
after: with New Year proposals quite a few πΈ brides and grooms-to-be will be eager to plan their weddings.
25 Jan – Burns Night: π
February 2025
14 Feb – Valentines Day before: πΈ π and after: it’s a key date for romantic proposals after all.
March 2025
1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu? π
2 Mar – The Oscars: do any of the star’s outfit colours tie in with your product? Is there a film or theme that chimes with what you offer?
17 Mar – St Patrick’s Day: patron saint of Ireland. Have you a themed menu or shop window? π
30 Mar – Mothering Sunday (UK) π π – disorganised offspring will thank you for a heads-up…
April 2025
1 Apr – April Fool’s Day: social media is supposed to be light-hearted, so have some fun!
10 Apr – Golfer’s Day π
21 Apr – Easter Monday ππ
23 Apr – St George’s Day: patron saint of England. A great excuse for dragons or traditional dishes! It’s also Shakespeare’s birthday, so what about a quote? π
25 Apr – World Penguin Day
We hear itβs #WorldPenguinDay! π§
Hubbleβs view of the galaxy duo Arp 142 resembles a penguin with their egg!
Arp 142 lies 326 million light-years away in the southern constellation Hydra. Learn more: https://t.co/E9ZV9Ey8cU pic.twitter.com/QK2AoNrZIu
— Hubble (@NASAHubble) April 25, 2022
May 2025
5 May – May Bank Holiday Monday
20 – 24 May – Chelsea Flower Show: πΈ or if you have a key product colour, you could tie it in with new flowers. Keep an eye out for new plant names too!
26 May – Spring Bank Holiday Monday
June 2025
15 Jun – Father’s Day (UK) ππ
17 – 21 Jun – Royal Ascot: πΈ to inspire wedding guests and floral arrangements with outfit colours and styles.
21 Jun – Summer Solstice – the longest day of the year.
25 – 29 Jun – Glastonbury: π have you some festival-themed dishes or drinks?
30 Jun – 13 Jul – Wimbledon Obviously π but π – have you any strawberry-themed dishes or cocktails?
July 2025
4 Jul – American Independence Day: π after all, social media is international.
10 Jul – Teddy Bear’s Picnic Day
End of school terms: Could your product be the perfect π for teacher?
August 2025
1 Aug β Yorkshire Day: Have you themed a shop window or menu?
All month: anything to help parents entertain bored children or teenagers. Why not tag a local attraction? ππ
25 Aug – August Bank Holiday Monday (for England and Wales)
September 2025
Back to school Also lots of adults decide to sign up for night classes or new activities: π
19 Sept – International Talk Like A Pirate Day
October 2025
31 Oct – Halloween: π Can you offer a gruesomely-named cocktail?
November 2025
Christmas presents: π
11 Nov – Remembrance Day
30 Nov – St Andrew’s Day: patron saint of Scotland. π Have you themed a shop window or menu?
December 2025
Your own awards – take stock as to what you’ve achieved or learnt this year.
25 Dec: Christmas π
Boxing Day onwards: when I worked at an international travel company, our biggest promotions were launched on 26 December as it’s a key period for people to book π
Next steps
Download my FREE social media calendar 2025 UK edit to spark ideas for your business!
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How to tailor your social media calendar 2025 UK
More key dates could include:
- Awareness days for related causes or charities
- Your business anniversary
- A birthday of a key product or service
- A birthday of someone you admire – like an author or business leader. Why not send your regards through social media?
What’s your key message or sale to drive that month?
If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.
What’s your ideal time period for orders?
It’s often best to remind people a fortnight before, and then repeat a similar message a week before.
Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.
The power to time travel
The times your customers may be at their most approachable may not chime with when your business is looking its best. For example, if you grow flowers for weddings, your nursery won’t be blooming on Valentine’s Day.
But you can still post! How about “Congrats to all the new brides and grooms created today” with an image of your flowers last summer?
Another technique is “Just sorting through some photos and found these great ones from a wedding last June”. Or join in #ThrowbackThursday with a memory.
Here’s a fantastic example by one of my clients during a summer heatwave:
Cool!https://t.co/V3AHu2uGDm#daviduttingartist #coolingoff #Heatwave2022 pic.twitter.com/M573ObWS5x
— David Utting Artist (@ArtistUtting) July 19, 2022
Check your statistics
Working with Sunday Times bestselling author SJ Parris, I noticed a spike of Facebook visitors on 26 December. No doubt bookworms who’d been gifted one of her novels. So now we schedule a post listing all the books in the series.
Even more ideas – may include unicorns
For a colourful rainbow of prompts, check out Social Media Content Ideas by Mobile Monkey.
About the author
Helen Reynolds is a freelance UK copywriter who runs Ink Gardener Copywriting. With 25+ years writing for digital platforms, she can create tailored social media content and targeted blogs to pop into your feeds.