Hire a SEO web content writer
Want to attract your dream customer and rise up the Google rankings?
Hire a SEO web content writer
Want to attract your dream customer and rise up the Google rankings?
Web content to attract humans and Google
Google ranks websites on words, not looks.
If your swishy website design doesn’t contain the right content, the search robots will fly right by.
But a SEO web content writer encourages Google and potential customers to take a look.
What humans see
What Google sees
Hire an experienced SEO web content writer
Need content – as in headers and paragraphs – to pack a punch for your brand-new website? Or to fit within an existing design? I’ve been writing for the web since 1997, so know what works.
How it works
1. Chat
Rather than a questionnaire, we have a chat about your business for an hour or so. This can be by phone, in person or by video call.
Questions include:
- What do you want the website to do – drive more sales? Raise awareness?
- Who are your ideal customers?
- Compared to your competitors, what are your unique selling points?
- Which companies do you love or aspire to be like?
This process helps uncover what’s fresh and new in your business.
2. Research
After our chat, I check out:
- Your current website, digital presence such as online reviews and social media posts or documents
- Your competition
- What your ideal customers are searching for on Google
3. Write
I write. You get:
- Web content presented in a Word document
- SEO web content elements for your web developer, such as metadata
- The chance to feedback on the first draft by typing quick notes in a different colour – no Tracked Changes involved!
- The final draft
Deep dive: so how do Google ‘robots’ and SEO work exactly?
Google sends out search bots, or mini-computer programmes, to index the web. Like inspectors with clipboards, they tick off a list of ‘must haves’ and ‘nice to haves’.
Writing a page that attracts Google but still makes sense to humans is a delicate balance. A specialist SEO web content writer, rather than a marketing copywriter, knows how to do this.
What my clients say
Helen brought marketing clarity to my new website content
“It’s always a pleasure to work with a professional in their field of expertise, especially when the subject is not within your own skill set. Helen steered me through the creation of my new website content with ease and care and brought marketing clarity to my skills and expertise (especially through my cringe moments of selling myself!)
As an engineer, words are not always my forte so I’ll keep it simple: use Ink Gardener, you’ll be happy with the results!”
Laura Cotter, BStreamlined
Helen is objective and professional
“Helen has worked on all the Dawnay Estates business websites with brilliant results. She is so objective and professional. Helen is practical, succinct and knows her SEOs from her ICOs!”
Katrina Shamel, The Dawnay Estates
Expert and down to earth support from Helen
“After a thorough chat to find out about my brand and target audiences Helen researched competitor websites and the wider industry. She then provided fresh website copy, plus training in writing for the web.
I’ve been thrilled with the positive impact from working with Helen. Enquiries have definitely become more targeted to my key areas of work.”
Olivia Brabbs, commercial photographer at Olivia Brabbs Photography
Helen captures your voice in her writing
“Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing. She understands what Google likes versus what humans like and marries the two seamlessly.”
– Ally Taylor, Movewell Fitness
SEO web content writer packages
Plant pot starter service
- 3 CORE PAGES
- Home
- About
- Contact
- Google-friendly SEO labels for your web developer
- Content you can use in future marketing
Window box service
- UP TO 8 PAGES
- Home
- About
- Contact
- Plus up to 5 pages covering Services/Products
- Google-friendly SEO labels for your web developer
- Content you can use in future marketing
Greenhouse service
- UP TO 50 PAGES
- Home
- About
- Contact
- Plus Services/Products pages, case studies or blogs
- Google-friendly SEO labels for your web developer
- Content you can use in future marketing
Extras
Blogs
- SEO and competitor research
- Google-friendly SEO labels for your web developer
Case studies
- Researching
- Interviewing
- Content you can recycle for social media
- Content you can use in future marketing
- Google-friendly SEO labels for your web developer
Website MOT
- Not quite ready for new web content? I can assess your current website instead.
Frequently asked questions
Is it the case of the more web pages, the better?
No. Google robots only have a limited amount of time to spend on each website. So quality is better than quantity.
Will we have to redesign our website to fit in your content? (Please say no!)
No, there’s no need to throw the baby out with the bath water! I’ve lots of experience fitting web content into existing designs.
Can you turn blogs into social media posts for us?
Yes, I offer social media content packages where I repurpose your blog, adding emojis and hashtags.
My All-inclusive blog package includes a blog and social media posts.
How do you keep up to date with all the Google changes?
By reading a lot of articles, going to conferences and following SEO experts on social media. I’m also a graduate of The Recipe for SEO Success, run by Australia’s leading copywriter Kate Toon. I’ve lifetime access to this intense nine-week remote learning course, including emailed updates about SEO.
Have you examples of previous projects?
Yes. My Portfolio page includes case studies. As websites are always evolving, I take screenshots the day my content is launched.
You can also take a look at my Testimonials page.
Can you train us in SEO basics?
Yes. I can show you how to ‘get by in Google’, either through my SEO mini overhaul service or a training session.
Can we use the content you create elsewhere?
Absolutely! After final payment and sign-off, I transfer copyright of the content to you. Clients re-use their web content for:
- Social media posts
- Pitches and proposals
- Leaflets and flyers
- Adverts
- Background information for journalists and trade fair directories
This saves you time and money, and keeps your communications consistent.
Can we use you as a supplier in a grant?
Yes. I’ve been a supplier for the City of York Council’s Business Growth Voucher Scheme in 2022, and for delivering training funded by North Yorkshire County Council in 2024. I also spent a decade working for the Lake District National Park Authority, so know about dealing with red tape!
Do your prices include VAT?
Yes, all my prices include VAT.
Are your services tax deductible?
Yes, my services qualify as a business expense, which you can off-set against your profits.
Next steps
Websites are often the ‘forgotten child’ of digital marketing. But it is worth investing in your 24/7 international sales representative!
If you’d like a no-obligation chat, just get in touch by emailing me at or calling 07929 948 743.
More ways I can help your business