SEO web content

I write enticing words for your website to attract Google and your ideal customers.

SEO web content

I write enticing words for your website to attract Google and your ideal customers.

SEO web content

Like: putting up road signs so visitors can find your garden

What is SEO?

Writing Google-friendly web content is known as Search Engine Optimisation or SEO. Software ‘robots’ crawl across the web to index it. Hidden indexing, sentence length and even how you label your photos all help your pages stand out. But the content also has to make sense to humans.

Freelance SEO web content copywriting - an example of Google-friendly metadata

The process

I can write your web content from scratch or adapt your existing content.

Chat

Like: walking around a garden to get the lie of the land

We’ll talk for about an hour and a half so I can find out more about your business. This can be on the phone, in person or by Skype. I’ll ask questions like:

  • What do you want the website to achieve – more orders? Raising awareness?
  • Who are your ideal customers?
  • What are your unique selling points compared to your competitors?

Research

Like: preparing the soil and planning the design

Once I know what you’d like your SEO web content to do, I’ll then check out:

  • Your current website or documents
  • Your competition
  • What your ideal customers are searching for

Write

Like: sowing and planting up a garden

I’ll start writing based on our chat, my research and the best way to attract both Google and customers. I’ll create:

  • A first draft of web content as a Microsoft Word document
  • SEO web content elements for your developer including metadata and best web page name
  • A second draft of web content which incorporates your feedback

Have any questions?

I’ve been a SEO web content copywriter for more than 20 years. Please take a look at FAQs or contact me at helen@inkgardener.co.uk or on 07929 948 743.

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