Social media calendar ideas - vintage calendar

Why you need this social media calendar 2021 UK version

If you’re sapped of inspiration as to what to write for social media or in your blog, check out my events list for the UK market.

Brimful of ideas

I write social media posts in advance for clients. A key part of this is coming up with social media calendar ideas tailored to their sector.

An event can create the ‘hook’ to hang a blog post off, share on Facebook, inspire an Instagram photo or story or a Twitter post.

Key to sectors

Certain times of the year are vital to certain sectors:

  • wedding πŸ‘Έ – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
  • travel 🌍 – hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
  • sporting πŸ† – sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
  • gifts 🎁 – manufacturers, artisans, craft workers
  • food and drink 🍎 – restaurants, bakers, foodies, food festival organisers

Month-by-month for 2021

Fingers crossed this year’s events happen! Here are all the traditional dates, plus a few curve balls to get you thinking.

January 2021

1 Jan – New Year resolutions – especially for πŸ† – “I will get fit!” and 🌍 – “I will travel there!”

after: with New Year proposals quite a few πŸ‘Έ-to-be will be eager to plan their weddings.

25 Jan – Burns Night: 🍎

February 2021

14 Feb – Valentines Day before: πŸ‘Έ 🍎 and after: hopefully some keen brides/grooms-to-be who said yes to that romantic proposal.

March 2021

1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu? 🍎

14 Mar – Mothering Sunday (UK) 🎁 🍎 – disorganised offspring will thank you for a heads-up that it’s coming and some suggestions…

17 Mar – St Patrick’s Day: patron saint of Ireland. Have you themed a shop window or menu? 🍎

April 2021

1 Apr – April Fool’s Day: social media is supposed to be light-hearted, so have some fun!

5 Apr – Easter Monday 🎁🍎

10 Apr – Golfer’s Day 🌍

23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? It’s also Shakespeare’s birthday, so what about a quote? 🍎

25 Apr – The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?

25 Apr – World Penguin Day – here’s a brilliant tweet from @PenguinUKBooks:

May 2021

3 May – May Bank Holiday Monday

18 – 23 May – Chelsea Flower Show: πŸ‘Έ or if you have a key product colour, you could tie it in with new flowers. Often new plant varieties have some great names that you could link to.

31 May – Spring Bank Holiday Monday

June 2021

15 – 19 Jun – Royal Ascot: πŸ‘Έ for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.

20 Jun – Father’s Day (UK) 🎁🍎

21 Jun – Summer Solstice – the longest day of the year.

28 June – Wimbledon starts Obviously πŸ† but 🍎 – have you any strawberry-themed dishes or cocktails?

July 2021

Until 11 Jul – Wimbledon

4 Jul – American Independence Day: 🌍 after all, social media is international.

10 Jul – Teddy Bear’s Picnic Day

End of school terms: Could your product be the perfect 🎁 for teacher?

August 2021

1 Aug – Yorkshire Day: Have you themed a shop window or menu?

All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage. πŸ†πŸŽ

30 Aug – August Bank Holiday Monday (for England and Wales)

September 2021

Back to school Also lots of adults decide to sign up for night classes or new activities: πŸ†

19 Sept – International Talk Like A Pirate Day

October 2021

31 Oct – Halloween: Have you themed a shop window or menu? 🍎 Can you offer a gruesomely-named cocktail for the occasion?

November 2021

Christmas presents: 🎁

11 Nov – Remembrance Day

30 Nov – St Andrew’s Day: patron saint of Scotland. 🍎 Have you themed a shop window or menu?

December 2021

Your own 2020 awards – take stock as to what you’ve achieved or learnt this year.

25 Dec: Christmas 🎁

Boxing Day onwards: key period for people to book 🌍

Next steps

Hopefully these have given you a few ideas. Now you just need to download the free calendar and fill it in:

How to personalise your Social Media Calendar 2021 – UK version

Social media calendar ideas screenshot
Example of an Ink Gardener Social media calendar

Every business or organisation is different. Other key dates could include:

  • Awareness days for related causes or charities
  • Your business anniversary
  • A birthday of a key product or service
  • A birthday of someone you admire – like an author or business leader. Why not send your regards via Twitter?

What’s your key message or sale to drive that month?

If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.

What’s your ideal time period for orders?

If you have an online shop, you can post up to a few days before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.

Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.

Don’t be afraid to time travel

The times your customers may be at their most approachable may not always be in sync with your business. For example, if you grow flowers for weddings, chances are that your nursery isn’t exactly blooming on Valentine’s Day.

But you can still post! How about “Congratulations to all the new brides and grooms created today” with an image of your flowers?

Another technique is “Just sorting through some photos and found these great ones from a wedding last August”. Or join in on #ThrowbackThursday with a memory.

Here’s a fantastic example by one of my clients:

Need an extra pair of hands?

I really hope you find this social media calendar 2021 UK article useful, and it will kick-start some ideas.

If you need something more tailored, I provide one-on-one coaching. Or I offer affordable batch content packages where I write posts for you in advance.