Business promotion - name tag and needle

Do you remember having to sew your name tag to uniforms and your P.E. kit? Business promotion relies on some similarly labelling. Here are some low-cost, no-cost or cheap ways to promote your business:

Business promotion checklist

Make sure your website address ‘’ is on:

Your business cards

Don’t have a website yet? Even a Facebook page address would be helpful.

Your equipment

My fellow Business Club member, ringmaster Stuart of Circus Skills York, has his logo on his slacklining box:

Your till receipts

Guess what the Palace Cinema in Malton and Sainsbury’s have in common?

Cheap ways to promote your business - till receipts with website addresses

Your email signature

Setting up an automatic signature for your emails can be a pain. But once it’s done, your customer won’t have to scroll down an email exchange for your details.

Tip: To stop your email disappearing into Junk folders, it’s best not to include your logo image. Not sure what to write? Take a look at the emails you receive for ideas.

Your product

This rubber cover is for patio service grates. It’s a shame Peter didn’t proof-read the shouty WWW of the web address. But it’s still a savvy piece of marketing:

Cheap ways to promote your business - rubber manhole cover with website address

Your invoices and receipts

These are often the last paperwork your customer receives. As finance documents they will be kept for accounts. Is your web address on there?

Holiday business owners may want to add a Facebook link and ask guests to post any photos there. You might also be interested in my Ten tips to perk up your holiday accommodation website article.

Do you link to social media from your website?

Don’t hide this shortcut from your customers. You’ll see there is a Twitter icon, Facebook icon, Instagram icon and LinkedIn icon in the bottom of this website which link to various Ink Gardener accounts.

But my social media account is so terrible I’d be ashamed to link to it!

Unfortunately there is no such thing as a draft social media account. Potential customers can find it and will think it represents your business.

You have to decide whether to:

  1. delete the account
  2. revive it

Run well, social media can bring in new customers and make new business connections. If you need help, I can deliver some training to spark your inspiration. Or a basket full of pre-written posts tailored to your business. Just get in touch.

P.S. Tip for labelling real-life school uniforms

Struggling with a needle and thread? On Facebook someone recommended iron-on name tags and hair straighteners. Genius.