Social media calendar 2022 UK version
Want some inspiration for what to write for social media or in your blog? Check out my 2022 list of dates and events for the UK market.
Brimful of ideas
I write social media posts in advance for clients, and so have created this social media calendar 2022 UK to help spark ideas tailored to their sector.
An event can create the ‘hook’ to hang a blog post off, share on Facebook, inspire an Instagram story or a Twitter post.
Key to sectors
Certain times of the year are vital to certain sectors:
- wedding 👸 – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
- travel 🌍 – hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
- sporting 🏆 – sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
- gifts 🎁 – manufacturers, artisans, craft workers
- food and drink 🍎 – restaurants, bakers, foodies, food festival organisers
Get your version
Month-by-month for 2022
Here are all the traditional dates, plus a few curve balls to get you thinking.
January 2022
1 Jan – New Year resolutions – especially for 🏆 – “I will get fit!” and 🌍 – “I will travel there!”
after: with New Year proposals quite a few 👸-to-be will be eager to plan their weddings.
25 Jan – Burns Night: 🍎
February 2022
14 Feb – Valentines Day before: 👸 🍎 and after: hopefully some keen brides/grooms-to-be who said yes to that romantic proposal.
March 2022
1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu? 🍎
17 Mar – St Patrick’s Day: patron saint of Ireland. Have you themed a shop window or menu? 🍎
27 Mar – Mothering Sunday (UK) 🎁 🍎 – disorganised offspring will thank you for a heads-up that it’s coming and some suggestions…
April 2022
1 Apr – April Fool’s Day: social media is supposed to be light-hearted, so have some fun!
10 Apr – Golfer’s Day 🌍
18 Apr – Easter Monday 🎁🍎
23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? It’s also Shakespeare’s birthday, so what about a quote? 🍎
25 Apr – World Penguin Day
Today is a very important day to Penguin Books, because it's #WorldPenguinDay! What Penguin book are you going to pick up next? pic.twitter.com/WMJtopVjUu
— Penguin Books (@PenguinBooks) April 25, 2019
27 Apr – The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?
May 2022
2 May – May Bank Holiday Monday
24 – 28 May – Chelsea Flower Show: 👸 or if you have a key product colour, you could tie it in with new flowers. Keep an eye out for new plant names too!
June 2022
2 Jun – Spring Bank Holiday Monday
14 – 18 Jun – Royal Ascot: 👸 for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.
19 Jun – Father’s Day (UK) 🎁🍎
21 Jun – Summer Solstice – the longest day of the year.
27 June – Wimbledon starts Obviously 🏆 but 🍎 – have you any strawberry-themed dishes or cocktails?
July 2022
Until 10 Jul – Wimbledon
4 Jul – American Independence Day: 🌍 after all, social media is international.
10 Jul – Teddy Bear’s Picnic Day
End of school terms: Could your product be the perfect 🎁 for teacher?
August 2022
1 Aug – Yorkshire Day: Have you themed a shop window or menu?
All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage. 🏆🍎
29 Aug – August Bank Holiday Monday (for England and Wales)
September 2022
Back to school Also lots of adults decide to sign up for night classes or new activities: 🏆
19 Sept – International Talk Like A Pirate Day
October 2022
31 Oct – Halloween: Have you themed a shop window or menu? 🍎 Can you offer a gruesomely-named cocktail for the occasion?
November 2022
Christmas presents: 🎁
11 Nov – Remembrance Day
30 Nov – St Andrew’s Day: patron saint of Scotland. 🍎 Have you themed a shop window or menu?
December 2022
Your own 2022 awards – take stock as to what you’ve achieved or learnt this year.
25 Dec: Christmas 🎁
Boxing Day onwards: key period for people to book 🌍
Next steps
Hopefully these have given you a few ideas. Now you just need to download the free calendar and fill it in:
How to personalise your social media calendar 2022 UK version
Every business or organisation is different. Other key dates could include:
- Awareness days for related causes or charities
- Your business anniversary
- A birthday of a key product or service
- A birthday of someone you admire – like an author or business leader. Why not send your regards through social media?
What’s your key message or sale to drive that month?
If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.
What’s your ideal time period for orders?
If you have an online shop, you can post up to a few days before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.
Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.
Don’t be afraid to time travel
The times your customers may be at their most approachable may not always be in sync with your business. For example, if you grow flowers for weddings, chances are your nursery isn’t exactly blooming on Valentine’s Day.
But you can still post! How about “Congratulations to all the new brides and grooms created today” with an image of your flowers?
Another technique is “Just sorting through some photos and found these great ones from a wedding last August”. Or join in on #ThrowbackThursday with a memory.
Here’s a fantastic example by one of my clients:
Great walk on the beach at Alnmouth inspired this – low tide, beautiful light – and the dogs loved it too.
https://t.co/Tff2N2WqhK#alnmouth #northumberland #printsforsale pic.twitter.com/vKU0bp9pNn— David Utting Artist (@ArtistUtting) November 3, 2021
Even more ideas – may include unicorns
For a colourful rainbow of prompts, check out Social Media Content Ideas by Mobile Monkey.
About the author
Helen Reynolds is a York-based SEO copywriter who runs Ink Gardener Copywriting. With 20+ years of managing websites, she writes fresh Google-friendly words and social media content for everyone from holiday cottage owners to cathedral deans.