Social media calendar ideas - vintage calendar

Need regular social media content for Twitter, Facebook, Instagram and/or your blog? If you’re sapped of inspiration, check out these social media calendar ideas for the UK.

Brimful of social media calendar ideas

I write social media strategies for clients, or rather To Do lists and recipes. A key part of this is coming up with social media calendar ideas tailored to their sector.

Things look less daunting when there’s a hook to hang a blog post off, share on Facebook, feature a photo of on Instagram or retweet on Twitter.

Key to sectors

Certain times of the year are vital to certain sectors:

  • wedding πŸ‘Έ – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
  • travel 🌍 – hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
  • sporting πŸ† – sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
  • gifts and presents 🎁 – manufacturers, artisans, craft workers
  • food and drink 🍎 – restaurants, bakers, foodies, food festival organisers

Month-by-month for 2019

Here are all the traditional dates, plus a few curve balls to get you thinking.

You can also download a cut-down version in Ink Gardener social media calendar 2019 (PDF) which fits on one side of A4.

January 2019

1 Jan – New Year resolutions – especially for πŸ† – “I will get fit!” and 🌍 – “I will travel there!”

after: with New Year proposals quite a few πŸ‘Έ-to-be, eager to plan their weddings, will have been created.

25 Jan – Burns Night: 🍎

February 2019

14 Feb: Valentines Day before: πŸ‘ΈΒ πŸŽ and after: hopefully some keen brides-to-be who said yes to that romantic proposal.

24 Feb: The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?

March 2019

1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu? 🍎

17 Mar – St Patrick’s Day

31 Mar – Mothering Sunday (UK)Β  🎁 🍎

April 2019

1 Apr – April Fool’s Day: social media is supposed to be light-❀ed, so have some fun!

22 Apr – Easter Monday 🍎

10 Apr – Golfer’s Day 🌍

23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? Or given it’s also Shakespeare’s birthday, what about a quote?

25 Apr – World Penguin Day – here’s a stormer of a tweet from @PenguinUKBooks:

May 2019

21 – 25 May – Chelsea Flower Show: πŸ‘Έ or if you have a key product colour, you could tie it in with new flowers. Often new varieties have some great names that you could link to.

June 2019

16 Jun – Father’s Day (UK) 🎁🍎

18 – 22 Jun – Royal Ascot: πŸ‘Έ for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.

21 Jun – Summer Solstice – the longest day of the year.

July 2019

1 – 14 Jul – Wimbledon: Obviously πŸ† but 🍎 – have you any strawberry-themed dishes or cocktails?

4 Jul – American Independence Day: 🌍 social media is international after all…

10 Jul – Teddy Bear’s Picnic Day

End of Jul – end of term: Could your product be the perfect 🎁 for teacher?

August 2019

1 Aug – Yorkshire Day: Have you themed a shop window or menu?

All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage. πŸ†πŸŽ

September 2019

Back to school: lots of people decide to sign up for night classes or new activities: πŸ†

19 Sept: International Talk Like A Pirate Day

October 2019

31 Oct – Halloween: Have you themed a shop window or menu? 🍎 can you offer a gruesomely-named cocktail for the occasion?

November 2019

Christmas presents: 🎁

11 Nov – Remembrance Day

30 Nov – St Andrew’s Day: patron saint of Scotland. 🍎 Have you themed a shop window or menu?

December 2019

Your own 2019 awards – take stock as to what you’ve achieved or learnt this year.

25 Dec: Christmas 🎁

Boxing Day onwards: key period for people to book 🌍

What’s in your calendar?

Social media calendar ideas screenshot
Example of an Ink Gardener Social media calendar

Every business or organisation is different. Other key dates could include:

  • Awareness days for related causes or charities
  • Your business anniversary
  • A birthday of a key product or service
  • A birthday of someone you admire – like an author or business leader. Why not send your regards via Twitter?

What’s your key message or sale to drive that month?

If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.

What’s your ideal time period for orders?

If you have an online shop, you can tweet up to the day before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.

Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.

Need some help?

I love coming up with social media calendar ideas. I can give you one-on-one coaching showing you exactly where to point and click. Or you can sign up for my Hothouse Social Media Process where I set up or nurture your accounts and then train you how to take over. Just get in touch for a no-obligation chat.