Facebook business page - picture of keys
If you’re a Facebook Business Page owner? This article tells you everything you need to set up another Facebook Business page Admin person. Trust me, you MUST do this if you want to always have access to your page.

“Facebook is your landlord, not your friend”

The excellent social media trainer Pascal Fintoni repeatedly made this point in a series of talks. But it didn’t really hit home until I was warned by another respected social media expert.

In Facebook, you need to have a personal account before you can create a Facebook Business Page. For some unknown reason, the email address the expert had used to set up their personal account years before was deemed dodgy overnight. Suddenly their Facebook account was frozen. This included access to their Business Page, their Facebook Ad activity and statistics. As the only person with admin access to their Business Page, they were stuck.

As much as they tried – and this is an industry expert we’re talking about here – it took weeks to reinstate their accounts. On hearing this, my blood ran cold. I added another Admin to my Facebook Page that night.

Ingredients for your Facebook Page back-up

Sole traders are particularly vulnerable to doing everything themselves. But all you need is a partner/friend who is a bit Facebook-savvy. You also have to trust them enough not post silly messages to your Business Page.

What to ask your potential Admin

Thought of your person? Great. Firstly check they’re OK with being an Admin. It will involve absolutely no work on their behalf. They are acting as backup in case of emergency. Then ask them to Like your Facebook business page by clicking Like underneath the main picture.

They have to be your Facebook Friend (temporarily)

The person you choose has to be your Facebook Friend on your personal account too. So if you’re adding employees or professional associates, befriend each other first, set them up as an Admin then unfriend them afterwards.

How to set up an Admin

  1. Log into Facebook and switch to your Business Page account profile (that tiny arrow in the top-right next to the padlock item – there’s screenshots on my 10 Shortcuts for Business Facebook Page Owners).
  2. Go to Settings/People and Other Pages. This lists the people who’ve liked your page. The most recent are at the top of the list.
  3. Tick the box to the left of their picture.
  4. Scroll up to the cog button.
  5. Choose Assign page role.
  6. Click the underlined Editor next to their picture and choose Admin, not Editor. Why? Just as the comedian Tim Minchin sings ‘only a ginger can call another ginger ginger’ only an Admin can re-appoint another Admin.
  7. Scroll down and click Save.

Example screenshot from Settings / Page Roles

Facebook admin screenshot

Stop notifications

Chances are they probably don’t want notifications about your page popping up in their Facebook feed. They can turn them off by:

  1. On their personal Facebook page click the arrow in the top right
  2. Select Settings
  3. On the left-hand menu click Notifications – with the globe icon
  4. In the Notifications page, click ‘On Facebook’
  5. Scroll down to ‘Pages You Manage’ and turn off notifications

Break open in case of emergency

Should you ever be locked out of your Facebook account, they can open up Facebook and log into your Business Page. From there they can re-appoint you, or your temporary Facebook account, as an Admin.

Social media exit checklist?

Big businesses need to be just as careful. Do you have a checklist for when employees leave? Make sure you remove leavers from your Facebook Business Page role as well as the parking rota.

“But my employees would never do anything wrong.”

Really? A disgruntled employee who has Admin access can lock you out and post whatever they like on your Facebook page. So please be careful. It’s best to give them Editor level rather than Admin level permission.

“Someone else deals with my Facebook page for me.”

Lucky you. But what happens if they go on a world trip without giving you access? This is a true story and the company in question now can’t post anything to their page. Make sure you are an Admin, even if you don’t deal with anything yourself. In the future, you may ask someone like me to help out. But if you don’t have access to add me, I can’t do anything.

“Surely I can appeal to Facebook?”

I spent three months on behalf of a client trying to regain Admin rights for them. I asked forums, emailed experts and badgered Facebook with countless requests. Nothing worked.

Do come running

Getting in a pickle about Facebook, Twitter or web content? I offer one-to-one coaching, group courses or can be your digital writer as part of my Ink Gardening Round. Just get in touch for a no-obligation chat.