How I can help

With 20 years’ experience of writing professionally, I can increase your profits through fresh words.

Powerful web content

Like: planting a new border of flowers and shrubs

Brilliant web content can transform your online ‘shop window’. I can write content from scratch or adapt existing content. And it will always include Search Engine Optimisation.

Search Engine Optimisation

Like: labelling your garden precisely so experts can find plants quickly

Writing web content so that Google will find your website more easily is known as Search Engine Optimisation or SEO. I will make sure your metadata – the invisible indexing attached to every web page – is up to scratch. Plus I will apply some other tweaks and changes which will boost your rankings.

Website planning and health checks

Like: landscaping a garden

I’ve worked on the internet since 1996, so know what works online. Can’t figure out what sections you need? How the navigation should work? What to put in the footer? No problem.

I can work with your existing web designers and techies to create a brilliant website. I can even help with what you should ask your web designer before you start.

Website migration management

Like: moving a beehive

Many businesses know they need a new website. However they can’t face the pain of moving it. I can be your temporary website manager, working with your web developers. I’ll copy the content across, check the system for problems and carry out testing.

Test driving a website

Like: taking the re-conditioned mower for a spin

After a website launch it’s tempting to just ignore it. But that’s the time your developers will want to hear about any outstanding issues. If you find a problem three months down the line, you’ll probably be charged and may have to wait.

As a fresh pair of eyes, I can look at it as a customer and also an in-house updater. I can delve into your content management system or e-commerce shop process. In the past I’ve flagged up strange displays, badly printed pages and incorrect prices.

Digital marketing

Like: attracting bees and butterflies

I’ve built up lots of quick wins, shortcuts and signature ‘recipes’ for Twitter and Facebook which work. I increased one client’s Twitter followers by 141% in four months. I upped the number of people seeing their Facebook posts by 134% in a month. This was without paying for ads.

Option: Seeding your accounts

First and second month: I sort out your social media. For a day a week, I build up your followers on Twitter and Facebook, create lists, post and interact on your behalf and get you established.

Third month: Rather than hypothetical examples, you’ll see a back catalogue of the kinds of messages and tweets that work. I keep adding to the accounts. But I also give you one-to-one training to increase your confidence. You then take over managing the accounts.

On-going: I’ll be your digital lifeguard who you can contact with queries.

Option: Running your accounts for you

Do you need tweets, Facebook posts, blog postings or news releases? Keep telling me the news and sending the photos, and I’ll keep the regular drumbeat going. However, at the end of the day, you’re closest to your business. So if it’s just a question of building your confidence, I’m here for training and back-up.

Option: Tailored tutoring

Need ideas as to the ‘how’ and ‘what’? Check out my guide on how to use hashtags on Twitter for one example.

Option: Workshops

Want a group training session? I once trained National Park rangers about Twitter in a barn, so I am up for most challenges! I won’t bamboozle you with jargon. Here are some example topics:

  • How the web works – What is a domain name? Where to do websites ‘live’? Just what is a ‘cookie’?
  • How to get the best from Twitter – I nurtured one account from nothing to thousands of followers so have some great tips to share.
  • Plain English – I’ll explain how to write clearly, not fall foul of the Disability Discrimination Act and gain more customers by doing so.

Blogging and articles

Like: showing you how to plant an orchard, one tree at a time

Regular blog posts are a great way to gain new audiences and customers. However what subjects should you write about? How do you get ideas? I can coach you, or write them for you. Here’s an example of one blog written on behalf of Fertile Fibre peat-free compost.

Writing news releases

Like: putting up signs to an Open Garden day

Want to publicise your event or business? I can write a news release to make a journalist want to follow up your story. Take a look at the press releases for the charity FirstLight Trust.

Fairs and conferences communications

Like: using a megaphone

If you’ve signed up to a major business event, you’ll probably be given a login to their website. It’s a great opportunity to show off your best products. It’s also the perfect time to ramp up social media and get people to your stand. But you’re probably too busy preparing your real-life stall. I’ve been a temporary communications booster for Hearts and Flowers at a Country Living Fair and Trubikini at the National Wedding Show at Olympia. Just give me a call.

Free bonus: fresh ideas

To truly reflect your business in my writing, I need to understand it. I do this by asking the questions your customers would ask you. This has helped some clients see their business more clearly and work out some long-standing issues.

Who I help

My clientele ranges from small businesses like florists and landlords to large public sector organisations such as National Parks. Check out some examples in my portfolio of past work and clients.

Get in contact

Like the look of my work? Then please get in touch for a free no-obligation chat.

Caroline Clark PETS website screenshot

What my clients say

"Helen's experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs and how to use social media with greater confidence. I've been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales."

Caroline Clark of Pet Education and Training

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:33:10+00:00

Caroline Clark of Pet Education and Training

Caroline Clark PETS website screenshot
“Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs and how to use social media with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I View Full →
Text for promotional postcard

What my clients say

"Helen transformed my bland and wordy text into a pithy and readable piece of marketing. I've had great feedback and will definitely use her as my 'go to' when I can't see the wood for the trees. Helen's the one to rescue you!"

Charlotte Crosby of Charlotte Crosby Massage

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:34:37+00:00

Charlotte Crosby of Charlotte Crosby Massage

Text for promotional postcard
“Helen transformed my bland and wordy text into a pithy and readable piece of marketing. I’ve had great feedback and will definitely use her as my ‘go to’ when I can’t see the wood for the trees. Helen’s the one to rescue you!”
Orchard House Care Home - leaflet text

What my clients say

"Thank you so much for being the fresh pair of eyes I needed for the leaflet reprint. It was important to me to get our key messages across in an understandable and clear way and your comments and contributions and timely advice certainly helped. I would not hesitate to recommend you to anyone, thoroughly approachable and professional!"

June Stephenson, Orchard House Day Care

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-25T16:50:52+00:00

June Stephenson, Orchard House Day Care

Orchard House Care Home - leaflet text
“Thank you so much for being the fresh pair of eyes I needed for the leaflet reprint. It was important to me to get our key messages across in an understandable and clear way and your comments and contributions and timely advice certainly helped. I would not hesitate to recommend you to anyone, thoroughly approachable View Full →
HBA web content

What my clients say

"Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended."

Peter Dickinson, Business Growth Specialist

Ink Gardener Copywriting Testimonials and Client Reviews
2016-08-23T15:01:14+00:00

Peter Dickinson, Business Growth Specialist

HBA web content
“Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended.”
Copy-editing for ADL Environmental

What my clients say

"Thank you very much for doing the editing so promptly and for getting it all back to us on time."

Celia Tubbs, Director of Tubbs and Potter Marketing on behalf of ADL Environmental Ltd.

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-13T16:59:24+00:00

Celia Tubbs, Director of Tubbs and Potter Marketing on behalf of ADL Environmental Ltd.

Copy-editing for ADL Environmental
“Thank you very much for doing the editing so promptly and for getting it all back to us on time.”
Dalegarth holiday cottages

What my clients say

"Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion."

David and Sue Lusted, owners of Dalegarth Holiday Cottages

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-13T17:01:14+00:00

David and Sue Lusted, owners of Dalegarth Holiday Cottages

Dalegarth holiday cottages
“Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion.”
Home page of Northumberland National Park website

What my clients say

"Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded. We couldn't be happier with the results, and would not hesitate to contract her again or to recommend her to others."

Tom Chadwin, ICT Manager, Northumberland National Park

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:07:56+00:00

Tom Chadwin, ICT Manager, Northumberland National Park

Home page of Northumberland National Park website
“Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded. We couldn’t be happier with the results, and would not hesitate to contract her again or to recommend her to others.”
Tri Windermere logo

What my clients say

"Love what you are doing!"

Davy Newell, director of Adventure Challenge Solutions Ltd.

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:10:06+00:00

Davy Newell, director of Adventure Challenge Solutions Ltd.

Tri Windermere logo
“Love what you are doing!”
Screenshot of Yorkshire Dales National Park home page

What my clients say

"Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period."

Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:12:17+00:00

Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

Screenshot of Yorkshire Dales National Park home page
“Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”
Fertile Fibre e-commerce website text

What my clients say

"Helen rewrote our product descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website's appearance and performance. We have already seen an increase in online enquiries, cross-sells and up-sells."

Matthew Dent, Fertile Fibre

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:29:03+00:00

Matthew Dent, Fertile Fibre

Fertile Fibre e-commerce website text
“Helen rewrote our product descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website’s appearance and performance. We have already seen an increase in online enquiries, cross-sells and up-sells.”