• 32 Amazing 2018 Social Media Calendar Ideas for the UK market

    Social media calendar ideas - sparklers

    Coming up with regular social media content for Twitter, Facebook and/or your blog is crucial. This drum beat keeps your accounts ticking over. But what if you’re sapped of inspiration? You need some social media calendar ideas.

    Brimful of social media calendar ideas

    I write social media strategies for clients. Or ‘recipes’ for those who would run screaming from such an official-sounding word. A key part of this is coming up with social media calendar ideas.

    Things look less daunting when there’s a hook to hang a blog post off, share on Facebook, feature a photo of on Instagram or retweet on Twitter.

    Key to sectors

    Certain times of the year are vital to certain sectors. Look out for the following emojis if you’re in these industries:

    • weddingwedding sector– wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
    • travel travel sector– hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
    • sporting sporting sector– sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
    • gifts and presentsgift sector– manufacturers, artisans, craft workers
    • food and drinkfood and drink sector– restaurants, bakers, foodies, food festival organisers

    Month-by-month UK social media calendar ideas for 2018

    Here are all the traditional dates, plus a few curve balls to get you thinking.

    Free version to download!

    You can also download my *free* one page social media calendar 2018 PDF full of key dates.

    January 2018

    1 Jan – New Year resolutions – especially for sporting sector – “I will get fit!” and travel sector – “I will travel there!”

    after: with New Year proposals quite a few wedding sector-to-be, eager to plan their weddings, will have been created.

    25 Jan – Burns Night: food and drink sector

    February 2018

    14 Feb: Valentines Day before: travel sector gift sectorfood and drink sector and after: hopefully some keen wedding sector-to-be who said yes to that romantic proposal.

    March 2018

    1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu?

    4 Mar: The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?

    11 Mar – Mothering Sunday (UK) gift sectorfood and drink sector

    17 Mar – St Patrick’s Day

    April 2018

    1 Apr – April Fool’s Day: social media is supposed to be light-ed, so have some fun!

    2 Apr – Easter Monday food and drink sectortravel sector

    10 Apr – Golfer’s Daytravel sector

    23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? Or given it’s also Shakespeare’s birthday, what about a quote?

    25 Apr – World Penguin Day – here’s a stormer of a tweet from @PenguinUKBooks:

    May 2018

    22 – 26 May – Chelsea Flower Show: wedding sector or if you have a key product colour, you could tie it in with new flowers. Often new varieties have some great names that you could link to.

    June 2018

    17 Jun – Father’s Day (UK)gift sectorfood and drink sector

    19 – 23 Jun – Royal Ascot:wedding sector for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.

    21 Jun – Summer Solstice – the longest day of the year.

    July 2018

    2 – 15 Jul – Wimbledon: Obviously sporting sector but food and drink sector have you any strawberry-themed dishes or cocktails?

    4 Jul – American Independence Day: travel sector social media is international after all…

    10 Jul – Teddy Bear’s Picnic Day

    End of Jul – end of term: Could your product be the perfect gift sectorfor teacher?

    August 2018

    1 Aug – Yorkshire Day: Have you themed a shop window or menu?

    All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage. sporting sector food and drink sector

    September 2018

    Back to school: lots of people decide to sign up for night classes or new activities: sporting sector

    19 Sept: International Talk Like A Pirate Day

    October 2018

    31 Oct – Halloween: Have you themed a shop window or menu? food and drink sector can you offer a gruesomely-named cocktail for the occasion?

    November 2018

    Christmas presents:gift sector

    11 Nov – Remembrance Day

    30 Nov – St Andrew’s Day: patron saint of Scotland. Have you themed a shop window or menu?

    December 2018

    Your own 2018 awards – take stock as to what you’ve achieved or learnt this year.

    25 Dec: Christmas gift sector food and drink sector

    Boxing Day onwards: key period for people to book travel sector

    What’s in your calendar?

    Social media calendar ideas screenshot

    Example of an Ink Gardener Social media calendar

    Every business or organisation is different. Other key dates could include:

    • Awareness days for related causes or charities
    • Your business anniversary
    • A birthday of a key product or service
    • A birthday of someone you admire – like an author or business leader. Why not send your regards via Twitter?

    What’s your key message or sale to drive that month?

    If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.

    What’s your ideal time period for orders?

    If you have an online shop, you can tweet up to the day before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.

    Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.

    Need some help?

    I love coming up with social media calendar ideas. I can give you one-on-one coaching in an Ink Gardener Greenhouse session. Or I can provide a tailored Social Media Seed Packet. Just get in touch.


One Responseso far.

  1. Good Site, Maintain the very good job. With thanks!

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