Coming up with regular social media content for Twitter, Facebook and/or your blog is crucial. This drum beat keeps your accounts ticking over. But what if you’re sapped of inspiration? You need some social media calendar ideas.
I write social media strategies for clients. Or ‘recipes’ for those who would run screaming from such an official-sounding word. A key part of this is coming up with social media calendar ideas.
Things look less daunting when there’s a hook to hang a blog post off, share on Facebook, feature a photo of on Instagram or retweet on Twitter.
Certain times of the year are vital to certain sectors. Look out for the following emojis if you’re in these industries:
Here are all the traditional dates, plus a few curve balls to get you thinking.
You can also download my *free* one page social media calendar 2018 PDF full of key dates.
1 Jan – New Year resolutions – especially for – “I will get fit!” and – “I will travel there!”
after: with New Year proposals quite a few -to-be, eager to plan their weddings, will have been created.
25 Jan – Burns Night:
14 Feb: Valentines Day before: and after: hopefully some keen -to-be who said yes to that romantic proposal.
1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu?
4 Mar: The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?
11 Mar – Mothering Sunday (UK)
17 Mar – St Patrick’s Day
1 Apr – April Fool’s Day: social media is supposed to be light-ed, so have some fun!
2 Apr – Easter Monday
10 Apr – Golfer’s Day
23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? Or given it’s also Shakespeare’s birthday, what about a quote?
25 Apr – World Penguin Day – here’s a stormer of a tweet from @PenguinUKBooks:
A happy #WorldPenguinDay, one and all!
Spread the Penguin love & share photos of your most treasured Penguin books.https://t.co/IvMuSBNjIo
— Penguin Books UK (@PenguinUKBooks) 25 April 2016
22 – 26 May – Chelsea Flower Show: or if you have a key product colour, you could tie it in with new flowers. Often new varieties have some great names that you could link to.
17 Jun – Father’s Day (UK)
19 – 23 Jun – Royal Ascot: for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.
21 Jun – Summer Solstice – the longest day of the year.
2 – 15 Jul – Wimbledon: Obviously but have you any strawberry-themed dishes or cocktails?
4 Jul – American Independence Day: social media is international after all…
10 Jul – Teddy Bear’s Picnic Day
End of Jul – end of term: Could your product be the perfect for teacher?
1 Aug – Yorkshire Day: Have you themed a shop window or menu?
All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage.
Back to school: lots of people decide to sign up for night classes or new activities:
19 Sept: International Talk Like A Pirate Day
31 Oct – Halloween: Have you themed a shop window or menu? can you offer a gruesomely-named cocktail for the occasion?
11 Nov – Remembrance Day
30 Nov – St Andrew’s Day: patron saint of Scotland. Have you themed a shop window or menu?
Your own 2018 awards – take stock as to what you’ve achieved or learnt this year.
25 Dec: Christmas
Boxing Day onwards: key period for people to book
Every business or organisation is different. Other key dates could include:
If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.
If you have an online shop, you can tweet up to the day before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.
Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.
I love coming up with social media calendar ideas. I can give you one-on-one coaching in an Ink Gardener Greenhouse session. Or I can provide a tailored Social Media Seed Packet. Just get in touch.