Social media calendar ideas - vintage calendar

Coming up with regular social media content for Twitter, Facebook and/or your blog is crucial. This drum beat keeps your accounts ticking over. But what if you’re sapped of inspiration? You need some social media calendar ideas.

Brimful of social media calendar ideas

I write social media strategies for clients. Or ‘recipes’ for those who would run screaming from such an official-sounding word. A key part of this is coming up with social media calendar ideas.

Things look less daunting when there’s a hook to hang a blog post off, share on Facebook, feature a photo of on Instagram or retweet on Twitter.

Key to sectors

Certain times of the year are vital to certain sectors. Look out for the following emojis if you’re in these industries:

  • wedding ๐Ÿ‘ธ – wedding venues, florists, bridal shops, hoteliers, honeymoon travel agents
  • travel ๐ŸŒ- hoteliers, holiday accommodation, self-catering cottage owners, B&Bers
  • sporting ๐Ÿ†- sporting good suppliers, sporting break organisers, sporting venues, golf courses, tennis clubs
  • gifts and presents ๐ŸŽ– manufacturers, artisans, craft workers
  • food and drink ๐Ÿฐ – restaurants, bakers, foodies, food festival organisers

Month-by-month UK social media calendar ideas for 2018

Here are all the traditional dates, plus a few curve balls to get you thinking.

January 2019

1 Jan – New Year resolutions – especially forย ๐Ÿ† – “I will get fit!” and ๐ŸŒ – “I will travel there!”

after: with New Year proposals quite a fewย ๐Ÿ‘ธ-to-be, eager to plan their weddings, will have been created.

25 Jan – Burns Night: ๐Ÿฐ

February 2019

14 Feb: Valentines Day before:ย ๐ŸŽย ๐Ÿฐ and after: hopefully some keen ๐Ÿ‘ธ-to-be who said yes to that romantic proposal.

24 Feb: The Oscars: do any of the key dress colours tie in with your product? Or does a film theme match with what you offer?

March 2019

1 Mar – St David’s Day: patron saint of Wales. Have you themed a shop window or menu?

17 Mar – St Patrick’s Day

31 Mar – Mothering Sunday (UK)ย  ๐ŸŽ ๐Ÿฐ

April 2019

1 Apr – April Fool’s Day: social media is supposed to be light-โคed, so have some fun!

22 Apr – Easter Monday ๐Ÿฐ

10 Apr – Golfer’s Day ๐Ÿ†

23 Apr – St George’s Day: patron saint of England. Have you themed a shop window or menu? Or given it’s also Shakespeare’s birthday, what about a quote?

25 Apr – World Penguin Day – here’s a stormer of a tweet from @PenguinUKBooks:

May 2019

21 – 25 May – Chelsea Flower Show:ย ๐Ÿ‘ธ or if you have a key product colour, you could tie it in with new flowers. Often new varieties have some great names that you could link to.

June 2019

16 Jun – Father’s Day (UK)๐ŸŽ๐Ÿฐ

18 – 22 Jun – Royal Ascot: ๐Ÿ‘ธ for the wedding party. Plus there are usually some great shots of brightly coloured clothes and hats which could tie in with your product.

21 Jun – Summer Solstice – the longest day of the year.

July 2019

1 – 14 Jul – Wimbledon: Obviouslyย ๐Ÿ† butย ๐Ÿฐ have you any strawberry-themed dishes or cocktails?

4 Jul – American Independence Day:ย ๐Ÿฐ social media is international after all…

10 Jul – Teddy Bear’s Picnic Day

End of Jul – end of term: Could your product be the perfect ๐ŸŽ for teacher?

August 2019

1 Aug โ€“ Yorkshire Day: Have you themed a shop window or menu?

All month: anything that can help parents entertain bored children or teenagers. This is a great chance to support your local attractions by giving them some coverage.ย ๐Ÿฐ ๐ŸŒ

September 2019

Back to school: lots of people decide to sign up for night classes or new activities:ย ๐Ÿ†

19 Sept: International Talk Like A Pirate Day

October 2019

31 Oct – Halloween: Have you themed a shop window or menu?ย ๐Ÿฐ can you offer a gruesomely-named cocktail for the occasion?

November 2019

Christmas presents: ๐ŸŽ

11 Nov – Remembrance Day

30 Nov – St Andrew’s Day: patron saint of Scotland. Have you themed a shop window or menu?

December 2019

Your own 2018 awards – take stock as to what you’ve achieved or learnt this year.

25 Dec: Christmas ๐ŸŽ

Boxing Day onwards: key period for people to book ๐ŸŒ

What’s in your calendar?

Social media calendar ideas screenshot
Example of an Ink Gardener Social media calendar

Every business or organisation is different. Other key dates could include:

  • Awareness days for related causes or charities
  • Your business anniversary
  • A birthday of a key product or service
  • A birthday of someone you admire – like an author or business leader. Why not send your regards via Twitter?

What’s your key message or sale to drive that month?

If you know sales dip in a certain month, schedule something a couple of weeks beforehand with a special offer.

What’s your ideal time period for orders?

If you have an online shop, you can tweet up to the day before if you can deliver quickly. But it’s often best to remind people a fortnight before, and then repeat a similar message a week before.

Many people are surprised by how long it takes to create a wedding dress or arrange an event. So make sure you give them plenty of notice and some friendly nudges.

Need some help?

I love coming up with social media calendar ideas. I can give you one-on-one coaching in an Ink Gardener Greenhouse session. Or I can provide a tailored Social Media Seed Packet. Justย get in touch.