"If you break your leg, don't come running to me!"
In the spirit of this phrase, if you’re a Facebook Business Page owner, then you need to read this article.
The excellent social media trainer Pascal Fintoni repeatedly made this point in a series of talks. But it didn’t really hit home until I was warned by another respected social media expert.
In Facebook, you need to have a personal account before you can create a Facebook Business Page. For some unknown reason, the email address the expert had used to set up their personal account years before was deemed dodgy overnight. Suddenly their Facebook account was frozen. This included access to their Business Page, their Facebook Ad activity and statistics. As the only person with admin access to their Business Page, they were stuck.
As much as they tried – and this is an industry expert we’re talking about here – it took weeks to reinstate their accounts. On hearing this, my blood ran cold. I added another Admin to my Facebook Page that night.
Sole traders are particularly vulnerable to doing everything themselves. But all you need is a partner/friend who is a bit Facebook-savvy. You also have to trust them enough not post silly messages to your Business Page.
Thought of your person? Great. Firstly check they’re OK with being an Admin. It will involve absolutely no work on their behalf. They are acting as backup in case of emergency. Then ask them to Like your Facebook business page by clicking Like underneath the main picture.
The person you choose has to be your Facebook Friend on your personal account too. So if you’re adding employees or professional associates, befriend each other first, set them up as an Admin then unfriend them afterwards.
Chances are they probably don’t want notifications about your page popping up in their Facebook feed. They can turn them off by:
Should you ever be locked out of your Facebook account, they can open up Facebook and log into your Business Page. From there they can re-appoint you, or your temporary Facebook account, as an Admin.
Big businesses need to be just as careful. Do you have a checklist for when employees leave? Make sure you remove leavers from their Facebook Business Page role as well as the parking rota.
Really? A disgruntled employee who has Admin access can lock you out and post whatever they like on your Facebook page. So please be careful who you give this permission to. It’s best to give them Editor level rather than Admin level permission.
Lucky you. But what happens if they go on a world trip without giving you access? This is true story and the company in question now can’t post anything to their page. Make sure you are an Admin, even if you don’t deal with anything yourself. In the future, you may ask someone like me to help out. But if I don’t have access, I can’t do anything.
I spent three months on behalf of a client trying to regain Admin rights for them. I asked forums, emailed experts and badgered Facebook with countless requests. Nothing worked.
Getting in a pickle about Facebook, Twitter or web content? I offer one-to-one coaching, group courses or can be your digital writer as part of my Ink Gardening Round. I increased one client’s Facebook reach by 134% in a month to more than 9,000 people without using one advert. Just get in touch for a chat.