Portfolio

I work with businesses, charities and public sector organisations. Sometimes this involves face-to-face training and coaching. With other projects I send web content and metadata straight to the client’s web developer or input it myself. Some other clients I’ve yet to meet in person as they’re at the other end of the country.

For any project I put myself in the shoes of your customer or audience. I ask you the questions they want the answers to. I research you, your competitors and get underneath any jargon to understand your business.

Portfolio of past work including client testimonials

Twitter for Beginners and Boost Your Twitter workshops for business owners

Twitter for Beginners and Boost Your Twitter workshops for business owners

Feedback from delegates:

  • “Straightforward and practical.”
  • “Helen is a great trainer/presenter.”
  • “Friendly, approachable attitude.”
  • “Easy to follow.”
  • “Enjoyed the informal atmosphere and feedback of attendees. Now don’t fear tweeting so much.”

Google-friendly web content for business advisor

Google-friendly web content for business advisor

"Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended." - Peter Dickinson, Harrogate Business Advisors

Website: Harrogate Business Advisors

Google-friendly e-commerce product descriptions and metadata

Google-friendly e-commerce product descriptions and metadata

"Last year we launched a new e-commerce website for over one hundred peat-free compost and gardening products. We asked Helen to rewrite the descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website's appearance and performance. We have already seen an increase in online enquiries, cross-sells and up-sells. Helen's experience is amazing and she has been very helpful." - Matthew Dent, Fertile Fibre

Website: Fertile Fibre

Facebook coaching, strategy plan including calendar and training manual

Facebook coaching, strategy plan including calendar and training manual

"I loved the idea of using the Ink Gardener as I am a flower grower. Helen gave me a Facebook recipe to help me use this media more effectively. I have learnt how to make it work for my business and not just be somewhere to post messages. Helen went to a lot of trouble to understand my business and find out what I wanted to achieve and then came up with a 'posy of words' to use in my promotions." - Jill Smith of Binnington Blooms

Facebook page: Binnington Blooms

SEO (Search Engine Optimised) web content and metadata

SEO (Search Engine Optimised) web content and metadata

"When a client says 'Don't worry, I'll write the words for my website' the alarm bells immediately start to ring. I always stress that if they want their website to be up there with the very best then professional copywriting and professional photography are absolutely non-negotiable! I have recommended Helen and her brilliant writing skills to a number of clients. Her combined experience and expertise in writing for websites means the job gets done properly and in a timely manner too. I would have no hesitation in using her again, or recommending her to others." - Rob Davies, It'seeze Ryedale Web Design

Website: It'seeze Ryedale Web Design

Coaching in blogging and social media plus SEO web content

Coaching in blogging and social media plus SEO web content

"Helen's experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs. I've been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her knowledge of SEO I am getting more customer enquiries which translates into greater sales. Social media had always been a mystery to me but with Helen's support and training I am now using it with greater confidence. I could not be happier with the friendly and professional service that she provides and would not hesitate to recommend her services to others." - Caroline Clark of Pet Education and Training

Website: Pet Education and Training

Copy-editing pre-existing leaflet text for a fresher tone

Copy-editing pre-existing leaflet text for a fresher tone

"Thank you so much for being the fresh pair of eyes I needed for the leaflet reprint. It was important to me to get our key messages across in an understandable and clear way and your comments and contributions and timely advice certainly helped. I would not hesitate to recommend you to anyone, thoroughly approachable and professional!" - June Stephenson, Orchard House Day Care

Website: Orchard House Day Care

Copy-editing text for promotional postcard

Copy-editing text for promotional postcard

"Helen's revamp of my rather bland and wordy 'In work massage' marketing postcard text transformed it into a pithy and readable piece of marketing. She managed to include all the important information, while keeping it short enough to enable the designer to set it out easily onto the postcard. I've had great feedback and will definitely use her as my 'go to' when I can't see the wood for the trees. Helen's the one to rescue you!" - Charlotte Crosby of Charlotte Crosby Massage

Website: Charlotte Crosby Massage

Content audit and review of holiday cottages website

Content audit and review of holiday cottages website

"Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion." - David and Sue Lusted, owners of Dalegarth Holiday Cottages

Website: Dalegarth Holiday Cottages

Creating new text and selecting images for website's expanded visiting section

Creating new text and selecting images for website's expanded visiting section

"Helen worked for a partner organization for many years, and is widely respected for her editorial, copywriting, and social media skills, knowledge, and experience. Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded. We couldn't be happier with the results, and would not hesitate to contract her again or to recommend her to others." - Tom Chadwin, ICT Manager, Northumberland National Park

Update: The website received a five star review by Web User magazine.

Website: Northumberland National Park

Being interviewed on local TV and radio

Being interviewed on local TV and radio

Interviewed on BBC Northwest and BBC Radio Cumbria about my work for the Lake District National Park.

Managing websites and founding social media accounts

Managing websites and founding social media accounts

For over a decade, I was the sole manager of the Lake District National Park‘s websites, including two commercial sites. This has given me a great insight into the public sector. As part of a small communications team, I often ended up writing news releases, radio advertisements, brochure text and leaflets. I also took on the challenge of taking our Twitter and Facebook accounts from zero to thousands of followers.

Websites:

My services

Do you need to spruce up your website? Is your Twitter account languishing? Do you want a punchier brochure?

Words can be hard to come up with. Persuasive words to generate sales are even more difficult. You employ an accountant for your numbers. Why not have a member of the Professional Copywriters’ Network for your words? Find out how I can help.