A Facebook Business page is a great place to build your social media confidence. If you have a personal Facebook account already, the interface is more familiar than Twitter. If you’ve followed businesses as a person, then you’ll already know what makes you click and what bores you.
But using Facebook as a business takes some getting used to. Here are some short-cuts I’ve shared with my clients:
Many of the features below simply don’t show up on a tablet or phone. To save you time and money, I strongly advise buying a laptop. Still need convincing? There’s more in my article Are tablets for work a good idea?
The following screenshots are all from a laptop.
Tip: If you have access to multiple pages, they’ll all be listed here.
Sometimes you might be ‘you’ the person and see the perfect post to share on your Facebook Business page. Here’s how to share it there:
Here’s step 1 in action:
Here’s step 2:
That company’s posts will then show up when you click See Pages Feed in your left-hand column. Which means you can comment, Like and even Share their posts to spread the Facebook love.
Tip: No Like button appearing? As a Business, you can’t yet like individual’s pages or join Groups.
Tip: Sometimes it’s best to look them up on Facebook first and then type in the name after their facebook.com/ address at the top. And York Cocoa House really is awesome.
Maybe your friend’s nephew set up the page for you for free which is great. What isn’t so great is when he heads off on a Round The World trip with the password. So always make sure you’re an Admin for the page. Instructions on how to do this are in 7.
You’re already an Admin? Brilliant. Just make sure another trusted person is one too – see Do you run a Facebook page for your business? Do this NOW for the scary reasons why and how to set this up.
Facebook has an annoying habit of changing its layout. If you get stuck, try clicking a small arrow or the ‘…’ option and having a browse.
Facebook changes the goalposts all the time. On your personal feed, tell your friends to Love, not just like, any Facebook Business page posts. Also ask them to make a small comment even if it’s just ‘great photo!’ The Facebook algorithm will look favourably on this, and this will boost the Business Page’s visibility without having to pay. However don’t ask this on your actual business page as you may be penalised.
Don’t suffer in silence! Just email me for free at firstname.lastname@example.org if you have a one-off question and I’ll try to help.
For businesses in and around York, UK I offer one-to-one coaching sessions, courses and can help set up your Facebook page. I can also run your social media if there’s a spare slot in my Ink Gardening Round.