All hail the Facebook Fundraiser tools! OK, it hasn’t been ground-shaking but maybe you’ve noticed a Create Fundraiser button on Facebook pages of your favourite charities? It’s a great initiative to speed up donations. Facebook takes 5% of the amount raised for admin. Read more about Facebook invites charities to sign up for new fundraising tools.
However the sign-up process is not easy. The Facebook How does my organization qualify to use Facebook’s fundraising tools? guidelines weren’t really thorough enough. So I’m sharing the lessons I learned when I signed up on behalf of a client.
Have you verified your Page? You can do this separately before Step 2 and 3. This involves filling in a form and Facebook calling you on your charity’s listed landline with an automated code. Easy if you’re handling your social media from the charity’s location. Not so much when your freelancer works 40 miles away and there’s only one landline that everyone wants to use…
Sit down at a PC – you can’t do this through a mobile or tablet – and click this link: https://www.facebook.com/donate/signup
If you’re logged in, Facebook automatically works out if you’re an Admin for a charity and will list it at the bottom of the page.
Scroll down to the foot of the Signup page and click the arrow to the right of the charity. You just click this button and it goes to Pending. I’m assuming a Facebook elf then checks out your page to make sure you’re not trying to raise funds for Needy Copywriters Of York or another dodgy cause. It took about three days to be approved.
This is where the fun *really* starts.
1. I found it easier to start from the beginning again, so click this link: https://www.facebook.com/donate/signup
If you’re logged in to Facebook, it automatically works out if you’re an Admin for a charity and will list it at the bottom of the page.
2. Scroll down to the foot of the Signup page and click the arrow to the right of the charity.
3. Click Donations account.
4. Warning: There are at least three pages to go through, maybe more. I was too focused on getting through it to count. You can’t just save it in draft, so make sure you have all the ingredients I listed at the start of this article before you start. Yes, this includes the bank statement PDF. Take your time and preferably have everything written or printed out to help avoid typos.
At the end of the process Facebook say they will email you within a week to let you know whether you’ve been successful. However when that deadline passes and you contact them, they change their tune to ‘two to three weeks’. Good luck!