About me

I’m a freelance copywriter with 20 years’ experience. I live in beautiful North Yorkshire, near York, working with clients across the UK.

A life-long love of words

I was a real bookworm as a child. I wasn’t always so good at proof-reading though. A huge fan of Swallows and Amazons, I once wrote a project about “Dingies”. A great English teacher at secondary school helped me out – you can see her influence in How to avoid apostrophe catastrophe.

My degree was in English from Queens’ College, Cambridge University. Often I only had a day to read a novel. So I learnt how to assess information quickly and cut to the chase. This has been really useful for copywriting. Plucking out the best adjectives from a client’s description of their business is a dream compared to analysing Shakespeare.

Private and public sector

My previous career was editing and managing websites. I was a copywriter, project manager and all-round information chaser. I even developed some basic graphic design and coding skills. Responsible for the content of several e-commerce websites for First Choice Holidays, Gatwick, I know all about the pressure of making a profit. I’ve also had a stint working abroad in New Zealand for Brookers Legal Publishing now Thomson Reuters.

For over a decade, I was the sole manager of the Lake District National Park‘s websites, including two commercial sites. This gave me a great insight into the public sector. As part of a small communications team, I often ended up writing news releases, radio advertisements, brochure text and leaflets. I also took on the challenge of founding our Twitter and Facebook accounts, taking them from zero to thousands of followers.

Why ‘Ink Gardener’?

A copywriter encourages words much like a gardener nurtures plants. I often used “A website is like a garden” to explain how they always need to be tended to. As I’m left-handed, I sometimes get ink-stained hands from the smudging when I write. And I like the idea of growing and nurturing words into profits or influence.

As seen on screen

Want to see me in action? Check out this video about how to spruce up hotel websites:

As heard at events

I love to spread the word about clear communication. Here are some recent discussions:

If you’d like me to talk to your business network, please get in contact.

Copywriter and professional organisation membership

Want to improve your profits through fresh words?

As your copywriter, I would love to create enticing messages for your business. For a free no-obligation chat, please get in touch.

Caroline Clark PETS website screenshot

What my clients say

"Helen's experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs and how to use social media with greater confidence. I've been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales."

Caroline Clark of Pet Education and Training

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:33:10+00:00

Caroline Clark of Pet Education and Training

Caroline Clark PETS website screenshot
“Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs and how to use social media with greater confidence. I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I View Full →
Text for promotional postcard

What my clients say

"Helen transformed my bland and wordy text into a pithy and readable piece of marketing. I've had great feedback and will definitely use her as my 'go to' when I can't see the wood for the trees. Helen's the one to rescue you!"

Charlotte Crosby of Charlotte Crosby Massage

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:34:37+00:00

Charlotte Crosby of Charlotte Crosby Massage

Text for promotional postcard
“Helen transformed my bland and wordy text into a pithy and readable piece of marketing. I’ve had great feedback and will definitely use her as my ‘go to’ when I can’t see the wood for the trees. Helen’s the one to rescue you!”
Orchard House Care Home - leaflet text

What my clients say

"Thank you so much for being the fresh pair of eyes I needed for the leaflet reprint. It was important to me to get our key messages across in an understandable and clear way and your comments and contributions and timely advice certainly helped. I would not hesitate to recommend you to anyone, thoroughly approachable and professional!"

June Stephenson, Orchard House Day Care

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-25T16:50:52+00:00

June Stephenson, Orchard House Day Care

Orchard House Care Home - leaflet text
“Thank you so much for being the fresh pair of eyes I needed for the leaflet reprint. It was important to me to get our key messages across in an understandable and clear way and your comments and contributions and timely advice certainly helped. I would not hesitate to recommend you to anyone, thoroughly approachable View Full →
HBA web content

What my clients say

"Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended."

Peter Dickinson, Business Growth Specialist

Ink Gardener Copywriting Testimonials and Client Reviews
2016-08-23T15:01:14+00:00

Peter Dickinson, Business Growth Specialist

HBA web content
“Helen created incredibly good website content for my business. The work Helen produced has increased visitor numbers and raised enquiry levels. What more can you ask from an investment in words? A lovely person and highly recommended.”
Copy-editing for ADL Environmental

What my clients say

"Thank you very much for doing the editing so promptly and for getting it all back to us on time."

Celia Tubbs, Director of Tubbs and Potter Marketing on behalf of ADL Environmental Ltd.

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-13T16:59:24+00:00

Celia Tubbs, Director of Tubbs and Potter Marketing on behalf of ADL Environmental Ltd.

Copy-editing for ADL Environmental
“Thank you very much for doing the editing so promptly and for getting it all back to us on time.”
Dalegarth holiday cottages

What my clients say

"Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion."

David and Sue Lusted, owners of Dalegarth Holiday Cottages

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-13T17:01:14+00:00

David and Sue Lusted, owners of Dalegarth Holiday Cottages

Dalegarth holiday cottages
“Add us to the list of those who have told you that you are wonderful! Thank you so much for your time and diligence on our behalf. We agree with every comment and suggestion.”
Home page of Northumberland National Park website

What my clients say

"Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded. We couldn't be happier with the results, and would not hesitate to contract her again or to recommend her to others."

Tom Chadwin, ICT Manager, Northumberland National Park

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:07:56+00:00

Tom Chadwin, ICT Manager, Northumberland National Park

Home page of Northumberland National Park website
“Helen won the competitive copywriting contract to rewrite our website content. She completely understood the brief (radically to change our focus from public-sector body to visitor-facing organization), and excelled and exceeded. We couldn’t be happier with the results, and would not hesitate to contract her again or to recommend her to others.”
Tri Windermere logo

What my clients say

"Love what you are doing!"

Davy Newell, director of Adventure Challenge Solutions Ltd.

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:10:06+00:00

Davy Newell, director of Adventure Challenge Solutions Ltd.

Tri Windermere logo
“Love what you are doing!”
Screenshot of Yorkshire Dales National Park home page

What my clients say

"Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period."

Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

Ink Gardener Copywriting Testimonials and Client Reviews
2015-07-15T09:12:17+00:00

Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

Screenshot of Yorkshire Dales National Park home page
“Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”
Fertile Fibre e-commerce website text

What my clients say

"Helen rewrote our product descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website's appearance and performance. We have already seen an increase in online enquiries, cross-sells and up-sells."

Matthew Dent, Fertile Fibre

Ink Gardener Copywriting Testimonials and Client Reviews
2016-04-21T16:29:03+00:00

Matthew Dent, Fertile Fibre

Fertile Fibre e-commerce website text
“Helen rewrote our product descriptions to be more customer-friendly. She also added metadata so search engines could find us more easily. During her work, Helen recommended some quick fixes to improve our website’s appearance and performance. We have already seen an increase in online enquiries, cross-sells and up-sells.”